When Instagram first came out with it’s shopping feature, I didn’t think much of it. For a while, it remained a barely touched icon that I would only click on by accident when I was trying to search the explore page. Eventually the curiosity creeped up in me and I have to admit that I was too quick to judge the social media site’s take on navigating the retail market. Upon clicking the little shop icon, I was faced with a screen chockfull of products that suited my style from popular retailers like Zara and Net-a-Porter to small indie brands that I wish I had found earlier in my life.

I’m an overthinking shopper, so it usually takes me hours to sift through dozens of retailer sites and find picks that are suitable enough to not only make it to checkout, but even make it to my cart. Instagram’s shopping algorithm curates pages of fashion and beauty products from multiple brands for you based off of what you’re interacting with on the app, so it takes a lot of the work out of the shopping equation. I’m not sure why more people aren’t talking about it, because I find myself clicking on that shopping icon a lot more often now. Below, I’ve rounded up the gems that I found on the app. I don’t have the bandwith to check every sartorial option under the sun, so I definitely would’ve missed some of these picks if it weren’t for my newfound love of Instagram shopping. Once you go through my picks, you can test the feature out for yourself. 

I’m not usually one for designer sneakers, but this Prada pair is the exception.

Teva’s footwear is known to be extremely comfortable, and now with their latest colorways they’re leaning more towards fashionable too.

Mood.

I found my new summer sandal.

When I saw this bag, I immediately thought of the lobster quote about Rachel and Ross from Friends. Obviousluy, that’s a huge reason as to why I need this bag.

This popped up on my Instagram shop page and since I already own it, I can attest to how great it is. (It scores compliments wherever I go.)

For those who can’t decide between silver and gold.

Pixie Market is known for their more basic trousers, so when I saw this trendy option on Instagram I was immediately intrigued.

These look expensive.

I haven’t stopped thinking about this shirt since it came out, and I think Instagram has caught on to that.

After seeing this on Instagram last week, I went out and bought it. I haven’t stopped wearing it since because I love how it fits so much but feels more stylish than your average tote bag.

Art.

Now that’s a cool tank top.

Breezy and beautiful.

Cargo pants are the it-pant for 2022.

This sillhouette is divine.

I’m not surprised this is selling out fast.

Parachute pants are the vibe for this summer.

Sleek and sophisticated.

The only platforms I want to wear this summer.