Last week, shapewear and clothing wear brand Skims announced a Valentine’s day-themed lingerie collaboration with singer Lana Del Rey, and we can’t stop gushing over the stunning promos populating our social media feeds. Del Rey’s vintage vixen makeup look, created by Los Angeles-based celebrity makeup artist Etienne Ortega is the stuff of dreams; a look that combines taupe, smoky eye shadow, an ultra-dewy complexion, pouty mauve lips, and a splash of peach on the cheeks.
Combined with the old Hollywood-inspired set design, cherub-like poses, and heartbreakingly beautiful lingerie (available in the Skims Valentine’s Shop on Tuesday, January 23 at 12pm ET), this makeup look is giving us major Valentine’s Day inspiration. Keep scrolling to see our breakdown, including every beauty editor-approved product we’ll be using to re-create it.
To create a fresh-faced and glowy complexion, opt for a primer with a skincare-makeup hybrid formula that enriches and protects your skin. This one, by Iconic London, employs vitamin C and soft focus blurring powders to boost your skin’s radiance while smoothing the appearance of fine lines and pores.
No ultra-glowy base is complete without an illuminating serum that helps keep oil in check and makeup in place. Laneige’s Glowy Makeup Serum does the trick with the help of diamond mineral powder to create a visibly reflective glow, ceramide hydration gel to lock in moisture, and light fit prep technology that adheres to the skin for extended makeup wear.
Water-based, multipurpose illuminators that can be mixed in with your skincare, foundation, or worn alone are one of the easiest ways to pull off a dewy look. Packed with plant-derived glycerin, squalane to deliver major moisture and fine micropearl particles to give your skin a lit-from-within glow, this product is a must whether you’re a makeup pro or novice.
Charlotte Tilbury’s Hollywood Flawless Filter is called “flawless” for a reason. It creates a real-life filter effect by smoothing and illuminating the complexion and can be used as a tinted primer, foundation base, foundation mix-in, or as a highlighter on the high points of the face. The lightweight formula moisturizes for up to 24 hours thanks to the addition of porcelain flower extract and moisturizing oil.
We can’t praise this glow-inducing foundation enough. It offers buildable coverage, evens the complexion, and improves the look of the skin’s texture and brightness. Powered by Nars’ Complexion Brightening Formula, it uses antioxidants to protect against free radicals while glycerin attracts and holds moisture.
Merit’s buildable, talc-free, cream-to-powder eye shadow is easy to use and offers a soft-matte wash of color with zero creasing or fallout. Designed to be applied with your finger or the brand’s Brush No.2 (sold separately), the formula can be worn on its own or layered for depth with all-day wear. Nelson is the perfect grayish-brown shade to recreate Del Rey’s look.
This swipe-and-go, waterproof cream eye shadow glides on the skin with ease and stays put for up to 24 hours without smudging, creasing, settling, or flaking. The smooth, creamy formula doesn’t even have to be applied with a brush—simply use your finger to gently smooth the product evenly across the eyelid.
Del Rey’s eye makeup look is all about dimension, and Makeup by Mario’s Master Mattes Eyeshadow Palette is one way to make it happen. These eye shadows are easily buildable with minimal fallout, have a creamy feel, and can go from a natural to dramatic finish.
Another neutrals palette that has been on our radar lately is this multi-use, talc-free palette by Danessa Myricks Beauty. Featuring velvety pomades and coordinating, oil-absorbing shaping powders that can be used to define the eyes, brows, cheeks, and lips; it’s a mistake-proof way to create a professional makeup look in minutes.
Charlotte Tilbury’s limited edition eye shadow palette features two easy-to-wear, satin-matte eye looks—one cool, one warm—crafted from a creamy, velvet formula. The matte textures are lightweight, finely milled, and blended with skin-loving oils and waxes for buildable, long-lasting pigment without creasing or patchiness.
Above, Del Rey shows off a smudged chocolate wing eye look with the same shade on the waterline. Make Up For Ever’s cult-favorite Artist Color Pencil in the shade Dimension Dark Brown can be used to create the same effect with its richly-pigmented, creamy formula and matte finish. It can be used wherever you need added dimension, but looks especially good on the eyes.
We love a good multi-tasking makeup product. To recreate Del Rey’s seductive and smoldering eye makeup, consider using Smokey Eye Duo Kajal Eyeliner + Eyeshadow in Chocolate Brown. The dual ended long-wear cream eye shadow and eyeliner crayon provides intense color while being incredibly creamy and blendable with up to 24 hours of staying power.
Tubing mascaras are definitely having a moment on social media platforms; especially among TikTok’s beauty crowd. They possess the ability to create lashes that rival extensions, delivering both length and volume. This one, by Simihaze Beauty, checks all the boxes. The formula is even infused with conditioning rose oil and rosewater to boost lash elasticity.
Not a big fan of tubing mascaras? No problem. Use this Hourglass mascara to get the ‘Lana look’ by coating the lashes from root to tip for a defined, lifted, and fanned-out finish. Its unique film-forming technology ensures smudge-proof wear while its formula is vegan, cruelty-free, and gluten-free.
Ardell’s Natural 110 False Eyelashes can be used to accentuate and enhance your lash line without adding any thickness or weight. The rounded lash style at staggered lengths mimic natural lashes with an undetectable lash band (a great choice for anyone wanted to avoid the appearance of black eyeliner). They also won’t irritate the eyes or cause puffiness.
The first thing I noticed about Del Rey’s dreamy makeup look was the naturally flushed complexion. Merit’s Flush Balm Cream Blush in Beverly Hills is the perfect shade to create a “just-pinched” cheeks look for light-medium skin tones. Its creamy and blendable formula formula applies like a dream without covering up the natural texture of your skin.
For olive-medium skin tones, Ilia’s Multi-Stick Cream Blush + Highlighter + Lip Tint in Whisper gives the same flushed look featured in the promo shoot for the collaboration. It delivers a buildable wash of color with a dewy, luminous natural-looking finish. The creamy formula includes nourishing ingredients like shea butter, avocado oil, and orange peel wax.
Rare Beauty’s Soft Pinch Liquid Blush in Virtue (a muted beige peach shade) looks gorgeous on deep skin tones. Its formula is weightless and long-lasting; blending beautifully for a healthy flush of color. It also features a silky texture, making it easy to use and easy to love.
This super moisturizing blush stick immediately melts into the skin, leaving a stunning splash of peach to the cheeks. Its formula is crafted from lychee extract and vitamin E to provide moisture and smooth application. The finished look is glowy and dewy on all skin tones while also being water-,transfer-, and sweat-proof.
If you haven’t tried layering your blushes, you’re majorly missing out. The Baby Cheeks Lip + Cheek Cream Blush in Minette would pair well the aforementioned shades; adding an extra burst of juicy color in one swipe. Formulated with skin soothing ingredients like jojoba seed oil and more, it also works to balance skin moisture.
The I Need a Nude Lip Crayon in Julia is the perfect medium-dark mauve color to line the lips with for added dimension. It’s infused with a mix of silky botanical oils for comfortable all-day wear and has a stunning highly-pigmented, matte finish.
Bobbi Brown’s Luxe Lipstick in Pale Mauve looks like the perfect match for the shade Del Rey’s wearing in the photo shoot. The lipstick is infused with jasmine flower wax, chamomile oil, and Monoi de Tahiti to nourish, condition, and boost moisture over time without fading, feathering, or smudging.
This glossy lip balm is one of our favorite lip products to date. The all-in-one lip gloss-balm that nourishes, hydrates, and visibly plumps lips while delivering ultra-pigmented color and a high-shine, finish. This particular shade, Sense, also happens to be a dead ringer for the color used by makeup artist Etienne Ortega.
Saie’s Glossybounce combines the slip and high-shine of a tinted gloss with the hydration of a balm; keeping the lips hydrated and glossy. It uses hyaluronic acid, jojoba oil, and shea butter to soften, smooth, and condition the lips while retaining moisture.
If your goal is to recreate Del Rey’s glowy complexion, Tarte Maracuja’s Juicy Lip Crème will add the ideal finishing touch. It’s a combination of a lip balm, lipstick, and lip treatment; meaning you’ll end up with a high-shine finish and transfer-proof color with up to 12 hours of hydration.
