Primark has signed a lease for its first Manhattan store in Herald Square at 150 W 34th Street, opposite Penn Station.
The 54,000 sq. ft. flagship will offer fashion, homewares, and beauty across four floors.
This will be Primark’s 11th store in New York, as it continues expanding in the US.
The location is expected to attract commuters and visitors in the rapidly developing PENN DISTRICT.