Welcome toSecond Life, a podcast spotlighting successful women who’ve made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.
Ría Safford is a master of organization. But it’s a skill that came to her with practice, and she wants to teach you to practice too.
As the founder and CEO of RíOrganize, a luxury home-organization, relocation, and curation solution to help families nationwide transform their homes, Safford made it her mission to make homes functional and harmonious spaces. With that simple yet profound company ethos, Safford’s keen eye and organizational skills have helped spaces evolve into homely havens.
Safford decided to take a leap of faith and start RíOrganize in 2016, but it wasn’t until 2019 when a pivotal moment arrived: Celebrity hairstylist and entrepreneur Jen Atkin sent her a DM about organizing her beauty closet. This serendipitous connection marked a turning point in Safford’s career, opening doors to collaborations and opportunities she had never imagined. Today, Safford is not only a trusted advisor for families seeking order in their homes but also a recognized name in the world of celebrities and high-profile clientele such as Paris Hilton and Chrissy Teigen. She has even ventured into co-branded product lines with retail giants Amazon and Target.
In addition to her incredible business success, Safford has recently added another impressive accolade to her repertoire with the release of her book, The Organized Home for New Parents. With its debut just last week, the book offers guidance for new parents navigating the challenges of keeping their homes organized amid the joys and chaos of parenthood.
While Safford may seem like she was destined to organize, she actually began her career in real estate, but after welcoming her first child into the world, she decided to take a necessary step away from a career that was burning her out. Listen to the latest episode of Second Life to hear how Safford’s journey of self-discovery and entrepreneurship after her first career led her to positively impact others’ lives.
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