Before I get into this new swimsuit trend that has me more excited than I probably should be, I must admit that the trend name is not something I can take credit for. One day, while I was drooling over Isa Boulder swimwear (one of the leaders of the pack in this trend space), I texted one of them to my friend, who replied in all caps, “This looks like a mermaid top!” My jaw dropped and quickly my research began. I knew there was something bubbling in the swimsuit world as it related to underwire bikini tops, but I couldn’t quite put my finger on what exactly it was. It felt familiar yet somehow so foreign—that’s probably because those mermaids were familiar to my imagination but foreign to my closet. It all made sense.
This mermaid bikini trend is speaking mainly to the tops and cups of swimsuits. As previously mentioned, underwire swimsuits are nothing new, but the shape that we are now classifying as mermaid bikinis is. Mimicking a large shell, the underwire in this trend is overdramatized, fully cupping the breast rather than just serving as a support system.
You’ll notice as you scroll that beyond the bold underwire, mermaid bikinis can also place emphasis on the ruching within the cup. Brands like Isa Boulder and Fisch do great ruched bikini tops, but after doing some more digging, I was able to discover brands beyond the select few leaders of the pack who are offering mermaid bikinis of their own. Ahead, see some of my favorite images featuring the trend and shop some of the prettiest mermaid bikinis on the market.