Meet MOB Beauty, a Cosmetic Line Bringing Refills to Your Makeup Kit
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It’s no secret that the beauty industry is guilty of unleashing an immense amount of landfill-bound plastic on the planet. So when four industry veterans — one of them being the legendary Victor Casale, founding chemist of MAC Cosmetics — joined forces to create MOB Beauty, the brand’s packaging was placed under the microscope in terms of its environmental impact. Officially launched to the world on January 21st, all of MOB Beauty’s packaging is made using post-consumer recycled materials that can either be home composted or easily tossed in the recycling bin. But the brand didn’t stop there when it came to reducing its footprint. MOB Beauty is built around the concept of customizable makeup palettes (the brand has two palette sizes to select from) that can hold a combination of signature and refillable eyeshadow, blush, bronzer, highlighter and eyeliner formulas made from clean, talc-free and biodegradable ingredients, like soothing chamomile extract and skin-strengthening vitamin C and E. MOB’s lineup of pro-quality makeup staples also includes rich and creamy lipsticks and tinted balms that are packed with hydrating oils such as jojoba and housed in refillable tubes.
Montreal’s DIY Gel Manicure Brand Gelcare Dropped a New Polish Collection
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For those of us currently in a holding pattern due to continuous shutdown orders, heading to our beloved nail salon for chip-proof gel nails simply isn’t an option during the pandemic. Cue: Gelcare. Created by Montreal’s popular Le Manoir nail salon, the brand’s Starter Kit ($250) brings the pro service straight to the comfort of your home and virtually pays for itself after a few uses considering how wallet-depleting regular salon visits can be. And the stand-out set comes complete with everything you could possibly think of to DIY your way to a flawless mani: an LED lamp to cure polish, gel remover, cuticle essentials (nipper, remover and oil), base coat, top coat — the list goes on. The highlight of Gelcare? The brand’s slew of standout, made-in-Canada nail colours (sold separately for $24 each), that are free from nine common and toxic chemical ingredients commonly found in other gel polish lines, like dibutyl phthalate, formaldehyde, triphenyl phosphate and parabens. This week, Gelcare dropped seven new milky, iridescent shades of pastels and nudes as part of its latest Y2K capsule collection — an ode to the year when Juicy Couture tracksuits, Britney Spears and Christina Aguilera reigned supreme.
Vancouver’s Vitruvi Launched Two Essential Oils
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If you’re a fan of diffusing essential oils to scent your home and for some mood and health-boosting aromatherapy, this one’s for you. Known for their sleek stone diffusers, Vancouver-based aromatherapy brand Vitruvi added two new essential oils to their must-browse collection on Tuesday. There’s Breathe ($22), a cooling blend of peppermint, cajeput, eucalyptus and tea tree that’s recommended for when you’re feeling under the weather and Golden ($22), a warm and citrusy blend of grapefruit, lavender, peppermint and ginger.
Charlotte Tilbury Has a New Lipstick Formula
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Looking for a new lip colour that will pop on Zoom calls, plus feel amazing on the lips? On Thursday, British makeup guru Charlotte Tilbury dropped her latest lip formula, Hyaluronic Happikiss ($39), a multitasking lippie that marries the colour payoff of a lipstick, the high shine of a gloss and the comfort of a tinted balm. What’s more, the hero ingredients are hyaluronic acid and peptides, which work not only to provide intense hydration, but ease the appearance of lip lines for fuller-looking lips.
The post Refillable Makeup Brand MOB Beauty Enters The Beauty Scene + Other News This Week appeared first on FASHION Magazine.
