Retailers unprepared for TikTok ban: 68% acknowledge impact: Report

First Insight’s report reveals that 68 per cent of retailers acknowledge a TikTok ban’s impact, yet only 28 per cent have contingency plans.
If banned, 82 per cent plan to increase Facebook ad spend, with Facebook and Instagram seen as key alternatives.
Retailers must address challenges from TikTok-driven demand spikes and manage inventory better.