Sephora Canada invites you to immerse yourself in the world of Sephora Illumination, for one week only
This week in Toronto, local media and beauty influencers gathered to witness the unveiling of Sephora Canada’s new interactive installation: Sephora Illumination, powered by Colour iQ. Designed using over 140,000 shades of Canadian skin tones acquired through the use of Sephora’s Colour iQ technology, the installation aims to showcase the diversity of beauty across the country. Triggered by movement, Sephora Illumination displays thousands of animated skin-toned particles that swirl in mesmerizing formations to deliver a one-of-a-kind visual experience to each observer.
At the unveiling on May 24, beauty brand founders Danessa Myricks of her eponymous label and Basma Hameed of Basma Beauty engaged in an inspiring panel discussion about their paths to breaking into the beauty industry as women of colour. Both women — whose brands are available in Sephora — seek to cater to all skin tones and types in their product portfolios, making them and their work the perfect embodiment of the diversity reflected in the installation.
“The fact that somebody is recognizing that [all of] these skin tones exist is the first really big statement,” Myricks shared with FASHION on the power of the Colour iQ service that fuelled the instillation. “If I think about my journey through beauty and how much easier it would’ve been for me to just walk into a store where somebody could just scan me and tell me all of the things in the building that worked for me — I think that’s genius.”
If you’re in Toronto, you can head to 100 Bloor Street West (right across the street from the Sephora Canada store) between the hours of 11 a.m. and 7 p.m. from now until June 1 to check out the installation for yourself, at no cost. Plus, Sephora Canada advisors will be on-site providing Colour iQ shade matches (which are also available in Sephora stores) to all visitors. Run, don’t walk!
Saie Beauty Glow Sculpt is here
Combining everything we love about blush and highlighter into one conveniently refillable compact, Saie Beauty just dropped Glow Sculpt. Within this product, colourful bursts of blush meet smooth micro-pearl particles to deliver a weightless glow that has just the right amount of pigment. Available in five shades, you can play with colours across the spectrum from cool pinks to rich bronze shades in the same areas you’d apply your blush or highlight. Accompanying this launch is a brand-new dual-ended makeup brush called The Double Brush, which goes hand-in-hand with your new Glow Sculpt.
Glow Recipe launches a plumping lip gloss balm
Why choose between lip gloss and lip balm when you can have both? Glow Recipe’s latest Plum Plump Hyaluronic Gloss Balm is the best of both worlds. This lip-loving formula is formulated with antioxidant-rich ingredients like vitamin C packed kakadu plum, hydration hero hyaluronic acid, and soothing raspberry. Whether you use it as lip prep, a lip treatment, or on top of your favourite liner, this product will keep your lips juicy and glossy all day long.
The Cure Skincare releases its first-ever face and eye cream
Canadian beauty brand The Cure Skincare has an enticing product lineup full of clean, vegan, and genderless skincare made out east in Nova Scotia, and they’ve just added their first-ever face and eye cream to the collection. Harnessing the power of coffee seed extract at the base of its formula, this cream brightens skin while also drawing upon hyaluronic acid and the brand’s star Irish sea moss ingredients to help plump up, refine, and hydrate your complexion.
Grown Alchemist revamps an original formula
Since Grown Alchemist sought out to rework their original Detox Serum formula, the final outcome is a stronger, creamier new serum named the Skin Renewal Serum. Hydration levels and reparative benefits have been amped up thanks to hyaluronic acid and peptides, as well as five more active ingredients than the OG formula. A supercharging treat for our skin, this serum is clinically proven to strengthen the skin barrier by up to 27 per cent in just 12 hours, and 36 per cent in a month of use. We’re liking the sound of those numbers.
Cardea AuSet drops a floral face mask fit for spring
Flowers aren’t the only thing in bloom this month! Cardea AuSet just announced the release of a hydrating floral mask named Bloom that sounds like a spring skincare staple. Coming from a brand already known for its plant-based products, this face mask is a seamless addition to the collection. And what would a plant-powered face mask named Bloom be without a little rose oil? This star ingredient keeps the skin barrier nourished and looking radiant as a fresh flower.
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