Simply put, it’s our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We’re not complaining. It’s a pretty fun gig, and we’ll volunteer to be beauty guinea pigs any day.
But one of the cool things to come out of this is finding out what products you’re loving and buying. It helps us figure out what you want to learn more about and what you’re into so we can bring even more personalized recs to you.
Because we share a lot of our favorites with you every single day, we recognize it might be hard to keep up. So we’ve decided to put together a handy weekly list of what we love and what you love—consider this a CliffsNotes, one-stop shop of what’s really trending and worth adding to your cart at this very moment.
This week, we’re sharing all the Amazon skincare buys we’ve bought and love. Take a look at what the Who What Wear universe (including editors, staffers, and readers) is obsessed with right now, and if you don’t see a new favorite on this list, we’d love to know. Send us a DM.
The antioxidant coenzyme Q10 can protect against free radicals, sun, and pollution. This serum aids in the process of collagen and elastin production. It also has wrinkle-fighting properties.
Vitamin C is known to improve skin tone and the appearance of dark spots while firming and plumping the skin. This serum comes highly rated––it has over 40,000 ratings and 4.5 out of 5 stars on Amazon. It’s also formulated with hyaluronic acid, vitamin E, witch hazel, and jojoba oil.
Use this lotion all over your body for anti-aging benefits. It contains 12% glycolic alpha hydroxy acid to exfoliate dead skin cells and encourage cell turnover, leaving your skin smoother and brighter.
Matrixyl is an anti-aging ingredient that targets wrinkles and repairs collagen production. This particular serum is also infused with hyaluronic acid to boost hydration levels. Apply a few drops to clean skin morning or night.
Retinol is another powerful anti-aging product, working to brighten, lift, and refresh the skin. Some retinols can be irritating, but this one has moisturizing ingredients such as aloe, hyaluronic acid, vitamin E, green tea, shea butter, and jojoba oil.
There’s a reason why RoC products are one of the most trusted drugstore buys. This eye cream targets puffiness, dark circles, and wrinkles, with results noticeable in four weeks. It’s gentle enough to use every day.
Apply this toner to control oil production, reduce redness and inflammation, and minimize the appearance of pores. And unlike some toners, it won’t completely dry your skin out since it includes soothing witch hazel, rose water, and aloe vera.
This cream does all the work overnight so you can wake up refreshed. It’s formulated with retinol and hyaluronic acid to reduce the appearance of fine lines, wrinkles, and dark spots.
This is one of the most popular Amazon finds with our readers. You can use it on your lashes, brows, and scalp to promote hair growth. As a skincare product, it works to moisturize and reduce blemishes and scars.
You can stay away from the sun and still achieve a natural glow thanks to this organic self-tanner. The plant-based formula is streak-free and won’t leave you looking orange.
If you don’t want to splurge on an expensive, cult-favorite vitamin C serum, you can grab this one that is formulated with the ingredient. Applying this to your face daily will firm, brighten, and reduce wrinkles.
This healing clay really does it all––it acts as a pore-cleansing face mask and a hair and body mask. When using it on the face, make sure to leave it on for only five to 10 minutes to avoid any redness or irritation.
Regular exfoliation is so important for removing dead skin cells and clearing pores––this scrub is gentle enough to use every day. It contains tiny granules and jojoba and castor oils to remove impurities and nourish skin.
Redness can be an annoying problem to deal with, and covering it up can sometimes feel like a chore. This tinted daily moisturizer will reduce any redness caused by dry skin and has mineral sunscreen SPF protection.
If you’re looking for a powerful acne treatment, you’ve got one here. It works to clear breakouts and prevent any new ones from occurring and normalizes cell turnover. It can take a bit for this product to work, but if you’re patient, you’ll see results with regular use.
Made specifically for oily skin types, this gel cleanser cleans the skin but doesn’t mess with pH balance. The oil- and soap-free formula won’t zap your skin of natural oils or moisture.
Hyaluronic acid is that buzzy skincare ingredient you’ve probably heard about a million times. It functions as a humectant by drawing and locking in moisture. In addition to hyaluronic acid, this serum is formulated with vitamins C and E for anti-aging benefits. Next up, I’m in My 50s and Love Beauty—Here’s What I’m Asking For and Gifting This Season
