Simply put, it’s our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We’re not complaining. It’s a pretty fun gig, and we’ll volunteer to be beauty guinea pigs any day.
But one of the cool things to come out of this is finding out what products you’re loving and buying. It helps us figure out what you want to learn more about and what you’re into so we can bring even more personalized recs to you.
Because we share a lot of our favorites with you every single day, we recognize it might be hard to keep up. So we’ve decided to put together a handy weekly list of what we love and what you love—consider this a CliffsNotes, one-stop shop of what’s really trending and worth adding to cart at this very moment.
Take a look at what the Who What Wear universe (including editors, staffers, readers) is obsessed with right now, and if you don’t see a new favorite on this list, we’d love to know. Send us a DM.
Buzzy brand The Ordinary’s hair serum contains ingredients that make locks appear thicker, denser, and fuller. Who What Wear UK’s Deputy Editor Mica Ricketts said she saw healthier hair after four weeks of use and now applies it once a week.
Formulated with ingredients like niacin, biotin, argan oil, and antioxidants, this scalp serum treats hair thinning and strengthens your strands. Spray directly onto your scalp and massage in right before you go to bed so it works overnight.
EssyNaturals’s hair growth oil is highly reviewed on Amazon, with over 1000 ratings and 4.5 out of 5 stars. It’s even on our list of best hair growth products. It’s made with castor oil, caffeine, rosemary oil, and biotin to strengthen thinning and weak hair while smoothing and creating shine.
Another winner on Amazon with over 8000 ratings and 4.5 out of 5 stars, this shampoo thickens hair and treats oily scalps. It works well on strands that might be damaged from color treatments. Good news: It’s sulfate- and paraben-free.
Better hair growth starts with making sure your hair is healthy. This popular at-home treatment will reduce breakage and protect against further damage. Plus it made our list of best hair masks.
Supplements can also be helpful if you’re trying to get your hair in better shape. Just make sure you consult with your doctor or a healthcare professional before trying something new. This one contains ingredients that help with hair growth like saw palmetto and biotin. It’s recommended to take two daily with water. Most people will see results in 90 days.
Adding this scalp massager to your bath routine will not only feel relaxing but will also stimulate your hair follicles, which can help with hair growth. It’s also an editor favorite.
Enriched with biotin, vitamin B5, coconut oil, and saw palmetto berry extract, this volumizing shampoo will thicken and improve the health of your hair. It’s on our list of the best shampoos and conditioners for people with fine hair.
If you’re going to use the shampoo above, it helps to pair it with this conditioner, too. Some conditioners can weigh hair down, but not this one, which leaves your strands full and shiny.
Another option for a hair growth shampoo-and-conditioner combo, this set is formulated with natural ingredients like biotin, nettle extract, pumpkin seed, and black cumin seed. It’s also vegan and cruelty-free.
I take these every day, and let me tell you, they really work for me. After about three months of taking two gummies a day, I discovered multiple baby hairs sprouting and my hair felt so much thicker and shinier. Plus, they taste like candy, so it’s definitely not a chore to eat them daily.
Safe to use on color-treated hair, this shampoo removes impurities and stimulates the scalp while adding volume. Ingredients include kakadu plum, pea peptides, clover flower, turmeric, and ginseng.
Protect your nails from chips, peels, and cracks while conditioning the cuticles with this cream. The formula is enriched with good-for-you ingredients like vitamins A, C, D, and E, minerals, jojoba seed oil, calcium, and beeswax. It made our list of best products to repair damaged nails.
Conditioning your nails can help strengthen and make them healthier. This cuticle oil will moisturize, protect, and repair your cuticles and nails. Plus, it comes highly recommended with over 7000 ratings and 4.5 out of 5 stars on Amazon.
Another favorite supplement from HUM, these plant-based biotin capsules will not only support your nails but also have benefits for your hair and skin. It’s recommended to take one capsule daily with food. It also made our list of best products for damaged nails.
This kit comes with a ridge filler, strengthener, and cuticle oil to get your nails back into shape in three steps. It’s especially helpful for people who are experiencing damage or weak nails because of gel polish or acrylics.
You might be able to finally achieve your dream of longer nails with this serum. Keratin and soy protein in the formula help to prevent damage while collagen and vitamins promote growth. It’s on our list of best nail growth products, so it’s editor-approved, too.
Apply this to your lashes and brow lines and watch them grow. It really works, too. Kate Blanc’s Castor Oil comes highly recommended on Amazon with over 8000 ratings and 4.5 out of 5 stars. Plus, you can use it for hair growth and on the skin.
With a whopping 23,000 ratings and 4.5 out of 5 stars on Amazon, this botanical serum really can’t be beat. You could see results in about 60 days. Just apply along the base of your lash line every night.
This one is a top pick on Amazon and with Who What Wear editors. Its formula includes pro-keratin peptides, green tea, saw palmetto, and nettle root to give your lashes (and brows!) some extra oomph.
Another one on our best lash-growth products list, Grande Cosmetics’ lash serum contains amino acids, hyaluronic acid, and vitamin E to promote longer, healthier lashes. Apply this one daily above your upper lash line and wait one to two minutes for it to dry. It’s recommended to continue using for three months to see full results.
This popular lash formula blends peptides and botanicals to prevent damage and leave your lashes looking healthier than ever. It’s also ophthalmologist- and dermatologist-vetted. For best results, apply a thin layer to your lash line. Next up, 25 items I bought from Sephora, Nordstrom, and Amazon to replace beauty services.
