As an editor, I pride myself in staying ahead of the curve. Whether it’s discovering niche footwear micro-trends or keeping up to date on the rising brands celebrities are wearing, it’s literally in my job description to be in the loop. So when a TikTok video stumbled upon my For You page asking, collectively, what jacket the “fashion girlies” are going to hyper-fixate on this year, I knew I had to do some digging.
Every fall and winter, it seems like there’s an It coat or jacket that everyone adds into their rotation. Whether it’s a luxury staple or an affordable find, there’s a handful of fall jackets and coats you can count on to sell out months before winter arrives. If you’re looking to do you fall and winter shopping a bit early this year to beat the crowds and snag the hottest items before you’ll have to sign up for restock notifications, you’ve come to the right place.
Below, shop all of the trending It coats and jackets that I guarantee will sell out by the time October ends. From viral TikTok finds to personal holy-grail items I’ve been stalking for months, these fall jackets and winter coats should be high up on your “buy now” list. Enjoy!
For the last few years, it’s felt like you couldn’t step outside in New York, London, or Paris without catching a glimpse of a stylish person wearing Toteme’s viral scarf coat. While the brand has a slew of It coats and timeless designs, no doubt the fringed button-down jacket with an attached scarf remains one of the most notable.
After seeing workwear and carpenter-style zip-up jackets on both Hailey Bieber and the Prada S/S 24 runway, you know you have a viral moment on your hands. Unlike traditional flight or bomber jackets, the boxy workwear jacket is a fan favorite thanks to its crisp silhouette and versatility throughout the seasons. Truly, you could layer this jacket with a cashmere turtleneck and a slip scarf in the winter and a pair of slouchy jeans and a white tank top in the spring. Plus, it doesn’t hurt that this instantly recognizable silhouette is one of the best sellers from Elsa Hosk’s new buzzy fashion label.
Thanks to H&M’s new luxe Studio collection that launched earlier this month, there’s a new It coat on the horizon. The brand’s array of high-quality wool and classic silhouettes has come together for one of the best “buy now, wear forever” coats of the season. If you’re looking for an investment coat that feels like it belongs on the Miu Miu runway, look no further.
I’ve always thought it’s a smart idea to invest in timeless, well-fitting pieces that’ll outlast any trend cycle. Case in point, every fashion person’s favorite trench: the timeless By Malene Birger trench coat. If you’re looking for something effortless and understated, you couldn’t go wrong adding this to your closet ASAP before the rest of the world catches on.
While there’s no singular brand that’s dominating the sherpa aviator jacket style right now, it would be a disservice to not mention this cool-girl-approved trend and how it’s been rising in the ranks every single fall and winter. From monochromatic styles to distressed, cropped, model-off-duty-esque silhouettes, expect sherpa-lined flight jackets to sell out. Quickly.
There’s nothing quite like an edgy, distressed leather bomber jacket. While the moto style has made a comeback in the last few years alongside biker boots and large trucker hats, you can find It girls everywhere selling out the chic, cropped version of the bomber.
Leave it to Toteme to create an A-list roster of It coats. While the brand’s Insta-famous scarf coat has attracted every fashion lover on the planet, the chicer, more elevated quiet-luxury customer can’t get their hands off of the scarf jacket’s cooler older sister, the Toteme leather-trimmed shearling jacket. Consider me sold.
