In the constantly growing landscape of fashion influencers, it’s an unfortunate fact that the younger crowd significantly outnumbers ladies of a certain age. But just because there are certainly more of them, that doesn’t make them any more relevant or valuable than their more mature counterparts. Fashion is universal, after all.
The segment of Instagram influencers and bloggers in their 30s, 40s, 50s, and beyond may be small, but it’s mighty. We aim to enlighten you, dear reader, about the ladies of all ages who are crushing it in the fashion game at the moment —from the 25-year-old whippersnappers to the 65-year-olds who’ve been at it for a good while longer. Prepare to be majorly inspired by all the women showing off their unique (and, frankly, fun) looks. Keep scrolling to meet the best fashion Insta stars of every age group.
20s
Influencer and fashion market writer at Refinery 29, Alyssa Coscarelli has the most refreshingly unique feed—where she shows her love of vintage and retro pieces alongside all the current trends and brands.
New York based model and influencer, Amy Lefévre has a minimalist-modern wardrobe we dream of owning. She plays with volume brilliantly and her neutral-hued feed is seriously chic.
From pretty floral frocks to envy-worthy bikinis and stylish activewear looks—plus-size model, activist and certified yoga teacher, Ali Tate Cutler never ceases to inspire us with her charming outfits.
30s
Danish style star Pernille Teisbaek is a regular here on Who What Wear and for good reason: Her modern style is still somehow timeless, and she has mastered the ultimate coup d’état in fashion—she can style pretty much everything with ease.
Los Angeles–based blogger Courtney Trop was one of the first ladies to bring laid-back yet elevated California style to the front row of fashion week. We love her sensibility for giving the Cali-girl vibe a unique twist.
Song of Style’s Aimee Song has set herself apart as one of the most prolific style stars in the game. The L.A.-based trendsetter mixes casual pieces with designer duds in an easy and seriously inspiring way.
Fashion cool-girl and former Harper’s Bazaar editor, Chrissy Rutherford is always sporting some of the coolest brands, and is a constant source of inspiration for her unique New York style.
Known for her elevated, minimalist style, Instagram influencer and lingerie designer TyLynn Nguyen is forever inspiring us to invest in chic and timeless classic pieces that will never go out of style.
Plus-size fashion influencer and content creator, Kellie Brown has an empowering and inclusive Instagram, proving that fashion is for all sizes.
40s
Tennille Murphy is a lifestyle influencer with enviable style. She rocks everything from slip dresses to cropped tops and tailored separates with confidence and style.
Content creator and one of the coolest fashion women to follow, Tamu Mcpherson always wows us with her bold, beautiful, and trend-forward pieces.
A regular on the street style circuit and at fashion week, Yasmin Sewell is an Australian fashion consultant (and former buyer) who styles her outfits to effortless perfection.
The San Fransisco–based blogger currently works as an art director at the Banana Republic Factory and is a big champion of wearing what you want, regardless of your age.
50s
You can always count on fashion influencer, Renia Jaz to show us the up-to-the-minute trends and gorgeous designer pieces from our favorite brands. Just one scroll of her feed and you’ll be instantly hooked.
The Montreal-based Insta-star, Grece Ghanem has a loyal following who flock to her feed for cool styling tips and of-the-moment fashion pieces (that we all want to get our hands on!).
Content creator, Melissa Meyers shares her Cali-cool style and must-have beauty tips to help you look and feel your absolute best no matter what your age.
60s
Susan Feldman is the co-founder of One Kings Lane and In the Groove, a style destination where she shares her age-defying outfits and shopping tips. (She’s also our resident style expert here at Who What Wear).
Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.
Mel Koboyashi is a Vancouver-based artist and creator of Instagram/blog, Bag and a Beret. She has a penchant for styling modern and vintage pieces in a true eclectic fashion.
