Fendi can easily lay claim to some of the most iconic and recognizable handbags in the world. From the brand’s Peekaboo style to its nostalgic ’90s Baguette, it’s fair to say that when it comes to investment bags, you can always rely on Fendi to deliver.
But searching for your dream designer bag isn’t always easy. Like any great It piece, it can reach a cult status, resulting in a surge in demand, which usually leads to a sellout. But we can happily report that some of the brand’s most coveted styles—all handpicked by experts—are still in stock and perfect for recharging your wardrobe for the year ahead. To uncover which Fendi styles are the smartest buys both now and in the long run, we spoke to experts from four of the top luxury resale platforms, Rebag, The RealReal, Vestiaire Collective, and Fashionphile.
Ahead, discover why our panel of handbag experts insists that these 11 are the best Fendi bags to invest in. Go ahead—dig into the data and shop our picks of each style.
“The Fendi Baguette may have debuted in 1997, but several appearances on Sex and the City in 2000 boosted its popularity into It-bag status. With a 2019 return, up to a 95% average value retention, and Sex and the City’s highly anticipated revival Just Like That on the horizon, its appeal will only continue to grow.”
Clair by Rebag, our proprietary technology, allows Rebag customers to track the resale value of all of Rebag’s items. Since Fendi’s 2019 relaunch of the iconic Baguette bag in a few new variations, both vintage and current Baguette bags have been increasingly favored by the Rebag consumer. The average resale value has increased 30% to 60% for the past two to three years, depending on the materials and sizes. The vintage Baguette in brown Zucca FF canvas has the highest value growth year over year.”—Charles Gorra, Founder and CEO, Rebag
“The Mama Forever, Fendi’s answer to those who want a larger version of the iconic Baguette, is a great investment, considering it retains up to 122% of its retail value.”
The Vintage Baguette and Mama Forever are two popular styles with a strong resale value at the moment. Their signature FF buckle and Zucca canvas, combined with the trending under-arm style, are what make them so in-demand, so Rebag is willing to provide competitive quotes for those bags.”—Gorra
“Although the Mon Trésor (‘my treasure’ in French) is only six years old (it debuted in September 2017 for the spring/summer 2018 collection), it’s made a lasting impact. The bucket bag retains up to 83% of its retail value.”—Gorra
“This is a classic staple for the house, first introduced for S/S 09. We didn’t see much movement in average sale price (ASP) from 2016–2019, however, [we] have seen demand pick up since Fendi reintroduced the bag on the F/W 20, runway which has driven resale value +11% versus 2019 and ASP +$465. Search demand for the Peekaboo X-Lite Large has increased +52% since last year. Fendi also just launched a new Peekaboo Capsule collection, so we expect to see this bag regain the spotlight.”—Kelly McSweeney, Merchandise Manager, Handbags, Shoes, Accessories, The RealReal
“Released in 2005 and was an ultimate It bag. With the rising demand for all things nostalgia/the early aughts, we’ve seen ASP increase for this vintage style +32% in the last two years. They are also selling fast—nearly 70% sell in 30 days.”—McSweeney
“Don’t sleep on this more under-the-radar vintage style. We’ve seen ASP climb +53% since 2019. Customers seek the logo loved Zucca and Zucchino versions, but also the more unique vintage finds like metallic leather and animal print that speak to personal style.”—McSweeney
“The perfect stylish bag for an on-the-go lifestyle! It fits all your essentials and can be worn as a crossbody for added functionality. This statement bag comes in a range of colors and designs. The Fendi By the Way bag has also been growing in demand with searches spiking since the beginning of the year by 40% showing that practicality and versatility go a long way when speaking of bag designs.”—Natacha Baumlin, Category Manager, Vestiaire Collective
“The perfect combo between a traditional-style designer purse and a statement piece. The textured flap with iconic raised logos on this bag is to die for. It’s a really great transitional and versatile piece. [It] can be worn during the day at the office directly to a night out. The shoulder strap makes it easy to be worn hands-free, or as a handbag for a more elevated look, plus the hardware adds a touch of sophistication.”—Baumlin
“If you’re a practical fashionista, the Fendi Backpack is the best option for you! It’s roomy enough to fit all of your essentials and still features all of your favorite designer perks—the logo, the structured shape, the quality fabric, and more. We’ve noticed it go up in searches by +38% in the month of October.”—Baumlin
“A classic on-the-go silhouette, Fendi’s Sunshine Shopper tote is perfect for people who carry a lot more than a cell phone and a cosmetic bag. This not-so-little guy can fit a lot more than your average tote while keeping its sleek structured appearance. One of my favorite things about this style is that it comes in different sizes: large and medium, with the ladder including a removable long strap, which is always a nice option to have.”
For those who haven’t leaped into the world of oversize bags, Fendi recently released the mini version of the Sunshine. The shape that reminds me of Louis Vuitton’s Petit Sac Plat and perfectly completes an everyday outfit. Unlike the Baguette or the Kan this particular style has proven to be best selling in their solid neutral colors.”—Ana Gutierrez, Procurement Buyer, Fashionphile
“One of the brand’s most contemporary bags by Karl Lagerfeld is the Kan I. Despite being only a couple of years old, Kan has made its way to the heart of Fendi shoppers. Its structured and simple square shape makes this crossbody bag a timeless piece. Crafted in infinite varieties from scalloped edges, to embroidered flowers or all-over studs, there is a Kan I for every occasion. Similar to Baguettes, the Kans that hold most of their resale value are the ones featuring the FF 1974 Embossed Pattern. If you are a fan of the iconic Zucca pattern, this just might be the perfect investment.”—Gutierrez
Next up, see the new bag shape that’s eclipsing mini bags.
