One scroll through Instagram this weekend—whether you’re a fan of Formula One like I am or have only ever seen an icon for its docuseries Drive to Survive pop up on Netflix (likely after you wrapped up Beckham)—and you no doubt caught a glimpse of the happenings around the Las Vegas Grand Prix. That’s because in addition to the sport growing at a record pace in the U.S. thanks to the series, countless fashion collabs, F1 content creators, and more, celebrities and influencers were a dime a dozen during the three-day race weekend, at pop ups, parties, and of course, the track, which took over the Las Vegas strip, spanning from Treasure Island to Planet Hollywood, past the Mirage, Bellagio, and Cosmopolitan casinos. Even Monaco, one of the oldest and most prestigious F1 venues, doesn’t bring in the calibre of names that Las Vegas did this weekend.
Mercedes AMG Petronas driver and seven-time World Champion Lewis Hamilton led the charge as he so often does, rocking up to the paddock for media day wearing an all-black Valentino look from the French house’s S/S 24 menswear collection, with a pearl choker from the brand as well as Versace boots. (If you’re a fan of Hamilton’s style, follow @hamazinglew on Instagram to be the first to know when a new look drops.) The following day, he wore another runway look, this time from Pharrell’s S/S 24 collection for Louis Vuitton with IWC’s Pilot’s Perpetual Calendar Top Gun Lake Tahoe watch and Bottega Veneta’s drop aviators (that Kendall Jenner was just seen wearing as well). Lewis Hamilton Fashion Week as some online have penned the weekend continued with custom Bottega Veneta, custom Burberry by Daniel Lee, and a custom Las Vegas-inspired bomber jacket by Donatella Versace herself. “A true Versace man: Bold, fearless and with amazing style,” Versace captioned a photo of the jacket on Instagram. “I looooove that jacket on you, Lewis Hamilton. Always on your team!”
But Hamilton’s always showing up to the track clad in designer ‘fits, thanks to his daring sense of style and the work of his stylist Eric McNeal. Others, like A$AP Rocky and Rihanna, aren’t seen around as often. But given that Rocky was just appointed creative director of F1’s partnership with PUMA, he was expected to arrive dressed to the nines in his debut collection for the brand, especially since he attended the Miami Grand Prix back in June. Rihanna—clad in runway Prada and Balenciaga, Gucci accessories, and a custom Jacob & Co. watch anklet (!!)—was a delightful surprise. Event after event, the musician and Fenty Beauty founder delivered in the style department, proving my own theory that F1 weekends are the new fashion week, with drivers and attendees alike placing emphasis on style when the lights go out. That is, except instead of two months per year, the season runs all the way from March to November with up to 23 races in total, meaning that there’s really no end to the sartorial possibilities when it comes to F1.
Scroll down for Rihanna, A$AP Rocky, and more’s looks from the Las Vegas Grand Prix.
