The LYCRA Company is showcasing its bio-derived LYCRA EcoMade fiber at Kingpins Amsterdam, highlighting its sustainability and denim innovations.
Made from Iowa-grown dent corn, the fiber cuts carbon footprint by up to 44 per cent.
Highlights include VR experiences, denim collabs with Diamond Denim and ORTA, and tech-driven fit solutions like FitSense and SPANXsculpt.