Last summer feels like a very long time ago, doesn’t it? Many snowflakes have fallen between now and then, but swimsuit season is coming yet again, and there’s been plenty of time for retailers and shoppers to move on from one of the biggest swim trends of 2018. We asked Edited, one of our most trusted sources, which swimwear trends are fading away and quickly accelerating this year. Edited is a fashion and retail technology company that uses shopping data to pinpoint the trends that people are embracing, and ditching, every season, and the results it unearths are always seriously enlightening.
On the subject of swimsuits, Edited market analyst Kayla Marci told us that the major 2019 trend that’s losing the popularity contest in 2020 is slogan one-pieces. Swimsuits with logos and such may have dropped, but there’s a replacement on the horizon. Keep scrolling to find out more on that front and to see which other swimwear trends Marci says are on the decline this year (plus what styles are replacing them).
“In 2019, one-pieces with bold slogans appeared to be everywhere. It’s experienced a 25% decrease year over year, while swimsuits with no patterns or motifs are up by 10%.”
“In terms of fabrication, the velvet swimwear trend is less prominent this year, with a 5% decrease. There is an 80% increase of swimwear described as sustainable, as brands such as Athleta and Madewell are now incorporating recycled materials into their swim assortments to try and tackle fashion’s sustainability problem.”
“Mimicking the trends we have seen in lingerie, bikini tops with padding are in decline by 5% year over year. Instead, cropped and sporty silhouettes favored by Instagram influencers are up 14%, as well as the one-shoulder bikini tops and underwire tops increasing by 18%.”
This post was published at an earlier date and has since been updated.
Up next, 17 swimsuits with rave reviews on Amazon.
