It’s not every day that a chic, mid-priced bag brand comes to be, so let’s take it in. The brand I’m referring to is one that you’re actually already familiar with and it’s Reformation. That’s right, Ref just launched a whole new bag category, and as expected, the styles included in the first drop are basically perfect, and they’re all sustainable.
Ref bags launched with three versatile styles in a variety of colors and sizes, all modeled by Camila Morrone in the campaign. The shoulder bags, coined Chiara, Vittoria, and Rosetta, are the perfect complement to Ref’s vast array of clothes and shoes—and everything else for that matter.
I was lucky enough to get the scoop on Reformation’s first bag collection and what’s to come straight from Joni Pangsaeng, Reformation’s Director of Design and Merchandising, Product Innovation. Scroll to find out what she had to say and shop the bags (most of which are under $500 and are sure to be very popular among Reformation’s many fans).
What inspired the design of the bags?
Joni Pangsaeng: When designing this collection, we were inspired by the aesthetic shift that’s happening right now. There is definitely a movement towards a more minimalist, understated energy and investing in key pieces. We focused on creating classic shapes that speak to different facets of the Ref customer’s life and wardrobe. The collection is a mix of ’90s minimalism with a few nods to the early aughts and an overall emphasis on beautiful, high-quality materials.
What are your tips for styling the bags for spring/summer?
JP: The oversized Vittoria is such a great statement bag. We love that big bag shapes are returning. Basically, you can live out of this bag. This silhouette looks great paired with your favorite pair of relaxed pants (like the Mason Pants or Cary Jeans) or maxi denim skirt (Nila Skirt) and a clean white tee for that ’90s minimalist look.
Rosetta is our most versatile bag, a classic hobo shape inspired by the early aughts. We love the idea of pairing a pop-colored bag, like the Mini Rosetta in Heather, with a monochromatic look like this knit set or a denim-on-denim vibe (Val Jeans paired with the Simone Jacket).
Chiara is such a great event bag, the convertibility is definitely a key feature of this style. It can be worn as a shoulder bag or wristlet. Ideal for all your upcoming weddings or just a night on the town, this shape looks perfect paired with a printed dress or pastel look styled back to an optic white bag.
What’s next for Ref bags?
JP: This is an ongoing category we’ll be offering online and in all our stores long-term. We’re focused on these three core shapes for the near future but will refresh the category on a monthly basis with small drops of new colorways. You can expect a larger drop with new shapes and fabrications in time for fall!
