While summer dressing often veers on the softer, neutral side thanks to staples like linen pants, raffia bags, and white maxi dresses, there’s nothing like a bright hue to revitalize any outfit. At Who What Wear, we’re strong proponents of color— mixing and matching the season’s it tones almost as much as we mix our metals. There’s no quite time like summer to experiment with your personal sense of style, as if you veer on the basic side year-round like the majority of our editors, consider this your sign to break up with neutrals.
Over the last few weeks, I’ve been noticing more and more of my favorite outfits featuring cant-miss shades like fiery red, deep fuchsia, and neon green. While they’re living on my favorite editors and influencers, you can find them on the catwalks from Paris and Milan. If there’s one thing about us, it’s that we can’t resist a runway trend—especially one that works for warm-weather.
Below, find 7 of the best and brightest color trends to wear this summer (and beyond). Mix and match basics straight from your closet with these adorable finds.
This shade is this summer’s bread and butter—literally. Soft yellow and butter yellow hues are popping up everywhere, with the off-white, creamy color making it’s rounds on linen pants, silk dresses, and adorable accessories we can’t stop shopping.
No joke, all our editors have been obsessed with red since the start of the year. Now since the heat is picking up, this fiery shade is turning up the volume. Pair the hue with a pair of dark-wash jeans or khaki trousers like our editor Judith for a polished look.
Ah, yes: there’s nothing quite like a breezy summer ‘fit—especially an all-white one. While the classic hue is already a summer staple, it’s newfound resurgence among the fashion crowd with monochromatic looks is one for the books. Opt for similar-toned whites to achieve a bright white vibe.
Pinks make everything better. While last summer’s Barbie pink was all the rage, this summer, fashion people are leaning more and more into deeper, raspberry and fuchsia tones for their bright, unexpected pretty outfits. Add a pop of purple or red to keep your look within the same color story without looking like a fruit—unless you’re into that!
Don’t underestimate a light blue basic to add into your outfit repertoire this summer. If you don’t already own this versatile shade, this is your sign to add a breezy button-down or chic pair of light-wash jeans into your closet.
While green has been the fashion crowd’s go-to hue for quite some time now, it feels even more on trend now that it’s summer. Opt for differing shades to add a dimensional pop to your warm-weather looks.
Not quite green and not quite yellow, this shade has taken over fashion people’s hearts and minds over the last few months (Hello, Victoria Beckham Spring-Summer 2023!). If you’re looking to make a statement, you can’t go wrong with this impeccable cool hue.
