Sixty-one per cent of European consumers said a lenient returns policy significantly or moderately influences their buying decisions, a Blue Yonder survey found.
Of consumers who are aware of stricter returns policies, 52 per cent stated that tighter returns policies are deterring them from buying.
Fifty-one per cent cited incorrect sizing as the most common reason for returns.
Of consumers who are aware of stricter returns policies, 52 per cent stated that tighter returns policies are deterring them from buying.
Fifty-one per cent cited incorrect sizing as the most common reason for returns.
