The total revenue of Vietnam’s top five e-commerce platforms—Shopee, Lazada, TikTok Shop, Tiki and Sendo—reached $12.51 billion in 2024—a 37.36-per cent increase YoY, Metric’s 2024 Online Retail Market report showed.
The total product consumption reached 3.421 billion items—a 50.76-per cent rise YoY.
The number of online shops with orders on these platforms dropped by 20.25 per cent YoY last year.