About 64 per cent of UK consumers now prioritise affordability over brand loyalty, reflecting inflation’s impact on disposable income.
While 59 per cent of adults remain loyal to certain brands, 69 per cent value brand trust.
Loyalty mentions peaked in 2021 but declined as inflation rose.
Loyalty programmes influence 61 per cent of shoppers.
While 59 per cent of adults remain loyal to certain brands, 69 per cent value brand trust.
Loyalty mentions peaked in 2021 but declined as inflation rose.
Loyalty programmes influence 61 per cent of shoppers.
