GU, a UNIQLO sister brand, will open its US flagship, GU NY SOHO, at 578 Broadway, NYC, on 19 September 2024, alongside launching its US e-commerce site.
The store will feature women’s and men’s clothing, accessories, and showcase the GU NEW U concept.
Key items include Barrel Leg Bottoms, US-exclusive colourways, and a men’s collaboration with UNDERCOVER.