Cost is the strongest factor driving purchase decisions on Amazon, where more than half of US consumers start online product searches, a Q1 2024 US survey found.
Consumers aren’t the only ones worried about inflation; over a quarter of brands and sellers on Amazon are also worried.
TikTok’s role in e-commerce—and its influence on consumers—is accelerating.
Consumers aren’t the only ones worried about inflation; over a quarter of brands and sellers on Amazon are also worried.
TikTok’s role in e-commerce—and its influence on consumers—is accelerating.
