US Gen Z is not abandoning in-store shopping and wants it should evolve, a RetailNext survey found.
Its frustrations with long lines, crowded spaces and out-of-stock items reflect it wants stores to work instant, personalised and frictionless.
Social media is a major influence on Gen Z shopping habits, with 24 per cent buying based on social pressure—significantly higher than older generations.
Its frustrations with long lines, crowded spaces and out-of-stock items reflect it wants stores to work instant, personalised and frictionless.
Social media is a major influence on Gen Z shopping habits, with 24 per cent buying based on social pressure—significantly higher than older generations.
