Vietnam’s e-commerce sales were worth $9.5 billion in the first three quarters this year—up by 38 per cent YoY, Metric said.
Fashion, male footwear, beauty care and groceries were among the best-selling categories on five major platforms.
Shopee, Tiktok Shop and Tiki saw a significant quarter-on-quarter and YoY expansion in revenues in Q3 2024, while Lazada and Sendo saw declining revenues.