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Simply put, it’s our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We’re not complaining. It’s a pretty fun gig, and we’ll volunteer to be beauty guinea pigs any day.
But one of the cool things to come out of this is finding out what products you’re loving and buying. It helps us figure out what you want to learn more about and what you’re into so we can bring even more personalized recs to you.
Because we share a lot of our favorites with you every single day, we recognize it might be hard to keep up. So we’ve decided to put together a handy weekly list of what we love and what you love—consider this a CliffsNotes, one-stop shop of what’s really trending and worth adding to your cart at this very moment.
This week, we’re talking all the eye and brow makeup we’re obsessed with right now. Since we’ve been wearing masks, we’ve had to change our makeup game and have doubled-down on perfecting our eye and brow looks. Take a look at what the Who What Wear universe (including editors, staffers, and readers) is obsessed with right now, and if you don’t see a new favorite on this list, we’d love to know. Send us a DM.
“We all know what’s ‘cool’ in eyebrow land these days: full, bushy, and little sprouts galore (that’s my loving name for hairs that stick up and out, so your eyebrows don’t look perfectly stenciled). Indeed, the look of eyebrow lamination is only gaining steam, and while I’ve got a decent amount of hairs to work with, they generally lay pretty flat and condensed into a dark arch.” “Before Patrick Ta rocked my eyebrow world, I relied on tinted eyebrow gels like Anastasia’s or Glossier’s Boy Brow. They would darken my brows and very temporarily fluff them, but would fail on enhancing the shape or making them look bigger. Patrick Ta’s shaping wax is a whole other ball game. The picture pretty much speaks for itself (my left eyebrow is done, and my right eyebrow is natural), but I’ll wax poetic about the results anyway. You use a spoolie to choose exactly how erect you want your little sprouts to stand, and softly press them down to gently stick to your skin, which maintains the illusion of fuller brows. I am obsessed with how it makes my brows look bushier, but not too much darker, so I can avoid the look of the intense, sharpie brow. I love the tinted one, and find the tinting is relatively light, but the clear is always an option, too. And while it’s a bit more work to use this product than a tube of brow mascara—you have to wet the product and work it onto a spoolie (I bought this pack of 100 for $5 on Amazon) to apply it—I think the results are 100% worth it.” — Kat Collings, Editor in Chief. This product is part of our Shop With WWW event! Make sure to enter the code AFFIRMWWW at checkout to receive the discount.
This drugstore pick is a best seller with Who What Wear readers. It features a teardrop tip to define brows precisely and a spoolie at the other end to blend seamlessly. It comes in four different shades, from blonde to deep brown.
“I’m not really patient at all when it comes to putting on makeup, so the less time it takes to apply anything, the better. This is my go-to brow product because it’s so easy to use and looks so natural when I wear it. It’s long-lasting, and I love that it’s buildable.” — Sarah Yang, Managing Editor, THE/THIRTY
If you need a little bit of help in the brow department because of overplucking, try this serum. It’s formulated with peptides and nutrients to enhance and moisturize the brows.
Boy Brow is a perennial favorite because the creamy wax really makes your eyebrows look fuller, defined, and groomed. It has conditioning ingredients like oleic acid, lecithin, and soluble collagen. It comes in five different shades, including a new auburn hue.
“Liquid eyeliner conversations that don’t start here shouldn’t start at all. Stila’s iconic waterproof liquid liner was the first pricey option I ever tried, and to this day, I still consider it one of the all-time best options for perfect eyeliner every damn time.” — Courtney Higgs, Associate Beauty Editor
This under-$10 liquid eyeliner is waterproof and long-lasting and holds its own among the expensive options out there. The ultrafine tip makes it easy to personalize your look––press hard for a dramatic look and use a lighter touch for a more natural vibe.
“I’m not the best when it comes to lining my eyes, but this gel liner makes it so dang easy. It glides effortlessly and doesn’t snag at all. I can get as close to my waterline as I want, and I only have to use a minimal amount of Q-tips for cleanup because of shaky hands. It’s super pigmented and great for both day and night wear.” — Yang
Maybelline’s liquid eyeliner is designed to prevent any skips or slips. The waterproof formula lasts up to 24 hours and leaves a satin finish.
The waterproof eye pencil combines the best things about a liquid liner and a pencil––it goes on smoothly and is highly pigmented. It’s formulated with crushed pearl powder, which can promote collagen production and hydration.
“At $30, it’s most definitely an investment piece within your beauty wardrobe, but I never apply makeup without it,” she says. “I use it on its own plenty, but I also love using it as a ‘setting’ mascara of sorts if I’m using another mascara first. I always add at least one layer of this tube to my lashes to make sure they stay curled and perky—no smudging or flakes to be seen.” — Erin Jahns, Beauty Editor
“I’ve used it since high school, and it has pretty much set the bar for every other mascara I try. It delivers the perfect ratio of clump-free volume, length, and curl, and it’s one of the few mascara formulas I can apply to my bottom lashes with zero transfer or EOD mascara migration.” — Jahns
We tried Pat McGrath’s latest mascara a few months ago and were so impressed. It leaves your lashes looking voluminous and fluttery in just a few coats. This product is part of our Shop With WWW event! Make sure to enter the code AFFIRMWWW at checkout to receive the discount.
This top-rated mascara curls, sculpts, and lengthens. It coats every single lash without clumping, which is always a good sign. Truly, what more can you ask for?
A lot of people say that this drugstore find is an affordable dupe of a very famous and popular mascara. (Hint: It has sex in the name.) It leaves your lashes looking long and full––your eyes will really pop.
Even though this palette only has four shades, you can create so many different looks from it. And of course, the name doesn’t lie—it lasts a long time without smudging or fading.
Victoria Beckham has been rocking the smoky eye ever since her Posh Spice days. So we know she takes her eye makeup seriously, and we’re going to listen to her. Her eye shadow palette contains highly pigmented shades and is infused with sodium hyaluronate to plump fine lines. Plus, everything comes in a chic, brass compact.
Twelve shades for less than $15? It seems unreal, but this discount is legit. The palette contains different shades for both smoky eyes and natural looks, from neutral matte hues to metallics.
The nine shades in this eye shadow palette are flattering on just about everyone. Everything is easy to blend, mix, and apply, so even someone who isn’t good at eye makeup (cough, me, cough) can get the perfect look.
I mean, you really can’t go wrong with Urban Decay’s Naked palettes. They have everything you could possibly need when it comes to eye makeup. The Naked3 is full of rose-hued neutrals, from mattes to metallics.
Thin lashes get a boost from this serum that’s packed with nourishing ingredients like keratin peptides, green tea, saw palmetto, and nettle root. You can use it on your brows, too.
“I literally never go a day in my life without curling my lashes, and I most certainly never apply mascara without curling my lashes for about a minute total per eye. If you’re looking for lift and curl, it’s a crucial step. Not all curlers are created equally despite what you’d assume, and this classic rose gold model from Tweezerman is the one I always come back to.” — Jahns
Fashion industry icon Jenna Lyons has teamed up with makeup artist Troi Ollivierre to create a line of falsies in a wide range of styles and colors, from soft and wispy to full and bold. They’re easy to apply, and you can get about 10 wears per set.
This serum contains botanicals to promote longer lashes and thicker brows. Apply a thin layer to your lash line and a thin line to eyebrows at night. You should be able to see results after 60 days of use.
This contraption might seem a little scarier than your traditional-looking eyelash curlers, but it gives you a long-lasting curl without pinching. And if you’ve pinched your skin while curling your lashes before, you know how painful it can be! Next up, pretty face masks exist—I’ve found 30 of them.
