I’ve been covering Black Friday for years, and as much as I hate to say it, the sales—from the items included to the prices—have a tendency to fall below my expectations. Perhaps it’s because there are more sales throughout the year than there once was, making Black Friday feel a tad less impactful, or it could just be that brands and retailers can’t afford to get quite so heavy handed with the discounts as they once did. Either way, they sometimes come up flat. But the one I just spend an hour scrolling through didn’t just proved that hope isn’t lost when it comes to Cyber Month sales.
J.Crew launched its first round of Black Friday sales today, and rather than wait until the actual day to take things up a notch, the brand wasted no time slashing prices on pretty much everything, even new, in-season items that are perfect for gifting, wearing during the holidays, and styling well into 2024. Honestly, I was initially kind of shocked at how little J.Crew left at full price (shocked, but not unhappy, that is). Scroll down to shop the 27 I quite literally *had* to add to my shopping cart.