‘Made in USA’ on purchases has fallen 18 per cent since 2022, with older and White consumers driving the decline, according to The Conference Board.
Price concerns outweigh patriotic sentiment, though younger buyers show slight optimism.
Affluent consumers favour upscale origins, Canada leads foreign preferences, while low-cost producers see limited appeal.
Price concerns outweigh patriotic sentiment, though younger buyers show slight optimism.
Affluent consumers favour upscale origins, Canada leads foreign preferences, while low-cost producers see limited appeal.
