80% of Americans brace for economic challenges as holidays near: Study

With the holiday season nearing, 79 per cent of Americans are preparing for financial challenges, and 77 per cent are budgeting carefully.
Consumers feel overwhelmed by ads and say brands offer less value (78 per cent).
Yet, 73 per cent say brand treatment during the holidays impacts loyalty.
Personalised rewards and thoughtful engagement can reduce stress, build trust, and drive growth.