Silk Laundry is the latest brand to recognize that their designs don’t have to be segregated by gender with the launch of their first gender-fluid capsule. Plus, as customers continue to become more comfortable shopping IRL again, a slew of boutiques are popping up across the country, including Céline, Grace Loves Lace and Denim Society. Read on for more of this week’s fashion news.
Silk Laundry introduces Mixed Dressing, a gender-fluid collection
“This is not a men’s collection, this is not a women’s collection. This is Mixed Dressing,” explains Silk Laundry’s founder and creative director Katie Kolodinski in a press release. She is referring to her brand’s latest collection that has taken a handful of pre-existing styles and reimagined them for a wider spectrum of shapes and sizes. It’s quite the evolution for a label that began by designing silk slip dresses for women.
Cult favourite bridal shop Grace Loves Lace comes to Canada
Australian-bred Grace Loves Lace has just touched down in Canada. The brand-new showroom — perched within a glass atrium — opened its doors on August 26 in the heart of downtown Toronto’s Distillery District and offers a completely authentic bridal shopping experience. Canadian brides-to-be can finally see, touch and try on the inclusively priced gowns, all while enjoying the comfort and personalization that is embedded in the brand. “In many ways, it’s all about creating a truly Australian vibe — laid-back living at its finest, which we know Toronto loves,” said founder and creative director Megan Ziems. Visit graceloveslace.com to book a complimentary appointment and experience the new showroom.
RW&CO.’s new campaign features extraordinary Canadian talent
For fall 2021, RW&CO. has appointed nine Canadian ambassadors to front their Rise Up campaign. From Canadian Olympic medalists Andrew De Grasse and Jennifer Abel to other talents including Manjit Minhas, Lane Merrifield, Hamza Haq, Michaella Shannon, Ingrid Falaise, and Melissa and Sacha Leclair, the ambassadors will aim to inspire Canadians to take on whatever challenge comes their way. The campaign, which includes each ambassador’s unique story and has a focus on resilience, is available to watch online now.
Denim Society launches an innovative pop-up in Montreal
Canadian denim company Jeaniologie inc. has just bridged the gap between the online and in-store shopping experiences. This week, the company opened a high-tech Denim Society pop-up in Montreal’s Carrefour Laval, where customers will have the opportunity to shop various looks from company-owned brands on display (including Bauhaus, Foxy Jeans, Dnm.Works, No Logo and Slacker), as well as on the company website via giant touch screen tablets. This space will also be outfitted with custom digital lockers for online order pick-ups, plus a drop-off bin for hassle-free online returns. The shop is now open and expected to run through October 2021.
Céline opens its first standalone boutique in Canada
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On August 27, French fashion house Céline opened its first boutique in Canada. In accordance with Hedi Slimane’s direction of the brand, the salon is appointed with sleek black and white fixtures, and punctuated with vintage furniture. Fittingly nestled within Yorkdale Shopping Centre — home to the country’s largest collection of luxury brands and designer boutiques — customers will find the brand’s latest accessories and ready-to-wear pieces available for purchase.
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