BasicNet has agreed to acquire Woolrich, the historic 1830-founded American outdoor brand, from L-Gam.
The deal includes European brand rights and 100 per cent of Woolrich Europe, with expected 2025 revenues of €90 million (~$104.65 million), valuing the transaction at €90 million (~$104.65 million).
The acquisition will be financed through new credit lines, with closing expected by December 2025.