Sales on Vietnam’s four e-commerce platforms—Shopee, Lazada, Tiki and TikTok Shop—in H1 2025 reached 202.3 trillion VND ($7.8 billion).
Imported goods group recorded sales of 7.5 trillion VND with more than 164 million products sold—up by 7 per cent YoY.
Smart data platform Metric.vn projected that e-commerce sales in Q3 2025 in the country can reach 122.8 trillion VND.