Santa Claus’s iconic red suit is a relatively recent development, largely shaped by early 20th-century advertising. While European traditions featured diverse depictions, Coca-Cola’s Haddon Sundblom ads in the 1930s cemented the jolly, red-suited figure in global consciousness, overshadowing older, regional variations. Local customs, however, continue to preserve unique Santa figures.Santa was not always dressed in red and white: There was one ad which changed the way Santa looked forever!
Santa Claus’s iconic red suit is a relatively recent development, largely shaped by early 20th-century advertising. While European traditions featured diverse depictions, Coca-Cola’s Haddon Sundblom ads in the 1930s cemented the jolly, red-suited figure in global consciousness, overshadowing older, regional variations. Local customs, however, continue to preserve unique Santa figures.
