Turkiye’s e-commerce spending per capita reached $276.7 as of November this year—close to the worldwide average of $301, according to its Ministry of Trade.
The country’s ratio of online shoppers to population was 29.3 per cent, while e-commerce made up 7 per cent of the total retail sales.
The ratio of e-commerce shoppers to the world population stands at 40.5 per cent as of November.