Omnisend’s 2025 study shows US e-commerce orders grew 147 per cent year over year, but growth was concentrated, with the top 5 per cent of brands driving over half of gains.
Shoppers clicked marketing less often but converted and spent more when they did.
Automation and behaviour-based messaging proved critical, generating outsized revenue from fewer, higher-intent interactions.
Shoppers clicked marketing less often but converted and spent more when they did.
Automation and behaviour-based messaging proved critical, generating outsized revenue from fewer, higher-intent interactions.
