Adobe is projecting US online holiday sales (Nov 1–Dec 31, 2025) to exceed $250 billion, up 5.3 per cent YoY, driven by Cyber Week, apparel discounts, BNPL usage, and AI-led shopping.
Cyber Monday and Black Friday will see record sales, while apparel leads growth at $47.6 billion.
Mobile, AI, and social commerce will shape consumer spending and purchasing behaviour this festive season.