Savills reported a 2025 surge in international store openings across Europe, led by US retailers rising to 25 per cent of new entries, up from 14 per cent in 2024.
Driven by trade tensions, the new EU-US agreement, and steady demand, American brands are expanding rapidly.
Canadian and Chinese retailers also grow their European presence, with cities like Berlin and Milan attracting new investments.
Driven by trade tensions, the new EU-US agreement, and steady demand, American brands are expanding rapidly.
Canadian and Chinese retailers also grow their European presence, with cities like Berlin and Milan attracting new investments.
