Most US consumers believe they are bearing the cost of tariffs, with 68 per cent saying so and 60 per cent comparing prices more often, according to LEK Consulting’s July 2025 survey.
Nearly half feel prices are already too high, especially for non-essentials, prompting many to trade down to cheaper brands.
Spending cuts hit apparel, household goods, and beauty products hardest.
Nearly half feel prices are already too high, especially for non-essentials, prompting many to trade down to cheaper brands.
Spending cuts hit apparel, household goods, and beauty products hardest.
